The Social Solution

Director: Rukshana Tabassum

Social media and it's umpteen variations created a paradigm shift in the digital world. With its many blessings came challenges that are now quite clearly grave problems. An alternative solution has never been more a need of the than now. Mr. Anand Mahindra took a step towards making this change. He gave out a call to create Indian rival of social media giant Facebook. The Social Solution is a feature that dives into the world of some young Indians who have embarked on a mission to blaze a trail and revolutionize the way we use social media. Backed by Mr Anand Mahindra, they build a networking site that reimagines the relationship between content creators, audiences, and advertisers.