The Sponge Podcast

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Powered By EPIC ON. The Sponge Podcast Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising Ambi Parmeshwaran.Each episode is an indepth conversation about a chapter from Ambis new book Sponge Leadership Lessons I Learnt From My ClientsHost Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

Ep. 00: Introduction

Welcome to The Sponge Podcast Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising Ambi Parmeshwaran. Each episode is an indepth conversation about a chapter from Ambis new bookSponge Leadership...
Ep. 01: A Shiny New Car

22 min

Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he soaked in from Mr. Tata and how he applied these lessons in his own life. Check out Ambis latest book...
Ep. 02: Sages And Books

17 min 15 sec

What are the different kind of clients How do you categorize your client into different archetypes Is there an IIM Calcutta mafia in the brand business Do you have what it takes to serve a customer Ambi Parameswaran addresses all this and more in...
Ep. 03: After Action Report

17 min 54 sec

In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like After Action Reports, Discipline, Task Management,etc helped him streamline his processes and tells us why it...
Ep. 04: Flying Without A Net

15 min 49 sec

From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling ways that help the clients take bolder risks and fly without a net. Check out Ambis latest book Sponge:...
Ep. 05: Doing Good. Fairly.

16 min 31 sec

In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what doing good. Fairly. means in the most literal sense in the corporate world. They further chat about how wages are constant yet inconsistent in the collaborative...
Ep. 06: Who Reads Body Copy?

15 min 13 sec

In this episode of The Sponge Podcast, Ambi Parameswaran talks about the Head and Body of marketing. Find out how each of them are significant in the world of advertising. Check out Ambis latest book Sponge: You can listen to this show...
Ep. 07: Setting The Right Expectations

12 min 49 sec

In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical...
Ep. 08: Your Tax Dollars At Work

13 min 36 sec

In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the...
Ep. 09: Missing The Big Blue Ocean

16 min 58 sec

In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build arguments and try harder to communicate more effectively....